Due to the rapid increase in smartphone and tablets, the internet consumption habit in mobile devices has changed a lot. This creates wide possibilities for game creators to develop new apps. The progress in this mobile gaming technology serves as a powerful marketing tool for brands. Therefore the number of startups entering the mobile space is increasing due to the immense internet penetration.
New Startups Entering Mobile Gaming Space
Startups entering the mobile
gaming realm should be cautious in selecting their niches and genres. Keep in
mind that startups have to compete with global companies who are expert in the
industry having an end to end development studios. The biggest challenge for
startups will be user acquisition for their titles post-launch.
Before jumping into the game, here are few questions to ponder.
How attracting will be the gameplay?
what rewards the game offers the users to return?
Is there an option for social interaction with other users?
Does the developer able to deliver fresh contents to retain the users?
If you can work correctly on all these questions Lance Parrish Jersey , your chances of success are high!
Know about the cost of development
The cost of development will let you
plan on your financial expenditures. Here we will discuss the three main costs
incurred in developing a mobile gaming app.
Development
Development of a social game approximately costs $100k-$300k.
It takes 2-3 months to build the app. If you are an independent developer you
can build an app less than this cost, based on your team size. Some team spends
their investments by hiring full staffs whereas few teams consist of founders
and freelance workers. A company hiring a full team might have to spend $100k
owing to the salary paid. Therefore it is highly recommended to start a company
with a small team including the founders. This will cost you to develop a gaming
app under $50K.
Marketing
Marketing your app will be the most daunting task. If you want
to reach hundreds and thousands of users, you can find ways to utilize social
media platforms to drive target audience. There are several options to market
your app, which includes buying ads from other social games and FB ads. For
instance Sparky
Anderson Jersey , if you want to market a Facebook game, you can
use Facebook Ads. These ads cost from $.50-$3 per application install. If money
is not a concern you can buy lots of ads and market your new titles.
Operation
Independent developers need to host the cloud solution like
Amazon EC2 or Rackspace. This is because you only pay for bandwidth used. The
pricing is listed on the provider鈥檚 website and is not expensive when compared
to the cost of development. When calculating the operational cost, the salary
for your live team members should also be considered. Say you have 1 server
developer, 2 artists Miguel
Cabrera Jersey , 1 tester and 1 flash developer, the cost would
amount to $10k to $30k monthly.
Bottomline
Developers have 鈥淣鈥?number of opportunities with the mobile
gaming industry. Startups need to be proactive and choose your niche carefully.
A great strategy is essential to gain new users and to monetize them. Join free
ad networks such as Applifier, Appstream, or VIP games. This networks will help
you to spread your game via ad banners on the top of other social games.
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